TAL unveils new brand platform
TAL <i class="fa fa-info-circle company-popover" data-content=" TAL Founded: 2011 Headquarters: Sydney, New South Wales, Australia See full company profile “> launched a new brand platform, Life Takes Guts – Protecting it should be easy, positioning life insurance as a tool for resilience while addressing perceptions that it’s only relevant later in life. The campaign simplifies…
TAL <i class="fa fa-info-circle company-popover" data-content="
TAL
| Founded: | 2011 |
|---|---|
| Headquarters: | Sydney, New South Wales, Australia |
| See full company profile |
“>
launched a new brand platform, Life Takes Guts – Protecting it should be easy, positioning life insurance as a tool for resilience while addressing perceptions that it’s only relevant later in life. The campaign simplifies TAL’s offering into two categories — Living Insurance and Life Insurance — and aims to connect with younger Australians through streaming, social, and out-of-home channels.
“Life Takes Guts’ is about celebrating the strength Australians show every day as they face life’s challenges and reinforcing that we stand with them. We’re here to make life insurance the easy part of building a resilient life, supporting people through life’s moments and providing a safety net when needed.” – TAL Chief Customer and Brand Officer, Alex Homer.
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