Rob Arena appointed President of USAA Life Insurance Company

Rob Arena appointed President of USAA Life Insurance Company

The United Services Automobile Association (USAA), a provider of insurance, banking, and financial services for military members and their families, has named Rob Arena as President of USAA Life Insurance Company, effective January 5, 2026. Arena brings more than 30 years of experience in life insurance, retirement solutions, and asset management. He also shares a…

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The United Services Automobile Association (USAA), a provider of insurance, banking, and financial services for military members and their families, has named Rob Arena as President of USAA Life Insurance Company, effective January 5, 2026.

Rob Arena appointed President of USAA Life Insurance CompanyArena brings more than 30 years of experience in life insurance, retirement solutions, and asset management. He also shares a long-standing personal connection to USAA’s mission of serving those who serve.

Most recently, Arena was Co-President of Global Atlantic Financial Group, where he played a key role in the company’s decade of growth and modernisation.

His career also includes senior leadership positions at The Hartford and Prudential, where he oversaw product development, management, and distribution in the retail market.

A USAA member for more than three decades, Arena joined shortly after graduating college when he purchased his first car. His father, who served as a US Army Captain in the 1960s, instilled in him the values of service, integrity, and accountability—principles that continue to guide his leadership today.

In his new role, Arena will build on the strength of USAA Life Insurance Company while pursuing new opportunities for growth and member-focused solutions designed to meet the evolving financial needs of military families.

“Rob brings extensive expertise and a values-driven approach that will strengthen USAA’s ability to serve members with comprehensive life and retirement solutions that build financial security,” commented USAA CEO Juan C. Andrade.

“His proven leadership in strengthening businesses, empowering teams and driving innovation to help families improve their financial security, reflects the heart of our Mission. With Rob’s leadership, USAA Life Company will grow, evolve and deliver protection, advice and exceptional value to our members at every stage of their lives.”

“I am honoured to lead the USAA Life Company because our opportunity to help more military families achieve financial security has never been greater,” added Arena.

“As a longtime member myself, I understand the importance of trust and protection and believe USAA is uniquely positioned to deliver meaningful solutions to members.”

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