Applied Systems unveils AI advancements aimed at revolutionising agency workflows

Applied Systems has announced the next wave of innovation within its Applied Insurance AI™, which includes insurance-specific AI solutions designed to embed intelligence into agency workflows to drive productivity and profitability.

Applied Insurance AI delivers connected, intelligent workflows across the entire Digital Roundtrip of Insurance, from sales and marketing to policy management, submissions, servicing, and financial management.

“The next era of insurance will be defined by experiences that are faster, smarter, and more personal for every customer,” said Taylor Rhodes, chief executive officer, Applied Systems.

“Insurance AI will provide powerful new capabilities that will improve the way insurance work is done. Applied is leading the charge, equipping agencies with intelligent technology that elevates the human connection at the heart of insurance.”

Alongside this launch, which took place at Applied Net® 2025 conference, Applied also previewed new Cytora-powered technologies.

These solutions are set to transform how agencies handle data and daily tasks, using advanced AI to understand and extract information from any data source, and autofill data directly into the agency management system.

Key innovations within the Applied Insurance AI suit include:

Intelligent Book of Business Insights: Applied Book Builder™ is an AI-powered risk intelligence tool in Applied Epic that transforms scattered account data into a comprehensive view of upsell, cross-sell, and new business opportunities. By enriching account data with information from thousands of public sources, it highlights coverage gaps and additional risks at renewal, generates summarised coverage suggestions, and simplifies client conversations.

Automated Commission Reconciliation: Applied Recon™ is an AI-powered reconciliation solution embedded in Applied Epic that streamlines accounting workflows. It can ingest various statement formats, like PDFs, CSVs, XLS, and AL3 (Ivans), from P&C and Benefits carriers, cleanses and transforms the data for near-perfect accuracy and uses key signals to match direct bill statements with Applied Epic policies and plans while continuously learning to improve results. Statements can be posted directly to Applied Epic’s General Ledger, and each is stored and tagged for audit and reporting.

Smarter Personal Lines Renewals: Personal Lines Renewal Insights (PLRI) in Applied Epic streamlines and automates one of the most critical but time-consuming tasks in an agency: renewal reviews. The solution proactively compares premium changes, highlighting differences for confident renewal conversations. It also automates Activity Notes and client-facing PDFs, summarizing policy updates and eliminating manual review. With benchmarking, PLRI evaluates renewal premiums against similar policies, offering transparent market comparisons.

Seamless Email Management: Epic Bridge is a new Outlook add-in for Applied Epic, connects email and agency workflows without requiring users to leave their inbox. It automatically files emails and attachments to the correct client account, provides access to Applied Epic templates and contacts, and uses AI to create concise summary notes from email threads.

Intelligent Productivity: Epic Max extends Applied Epic with built-in AI capabilities, including advanced research, natural language Q&A, and information recaps. This tool is designed to help agencies address staffing shortages, reduce training demands, and improve client service by making information easier to find and tasks more efficient.

Automated Data Capture: Epic AutoFill leverages Cytora technology to read and extract information from carrier documents, and pre-fill fields in Applied Epic with a built-in human-in-the-loop review step. Initial use cases will include Benefits, where AutoFill will accelerate the capture of plan details from Summary of Benefits and Coverage (SBC) documents, and commercial submissions, where it will extract data from documents such as Declarations Pages and schedules. These capabilities are to reduce manual data entry, minimise errors, and ensure consistent, reliable data.

Centralised Submission Management: Epic Submissions Manager will create a unified workspace in Applied Epic for all active submissions. The solution will automatically track submission-related emails and attachments and extract key details to generate submission in Applied Epic, freeing up staff to focus on client strategy and business growth.

These new solutions are designed to empower agencies to leverage technology to enhance client relationships and drive business growth in an increasingly digital landscape.